To find out a bit more on how we would market 'Lola Malibu', we looked into an artist which is similar to her style and characteristics, therefore we chose 'P!NK'. As the internet is the main front of marketing in these times, I researched on-line, on different websites that P!NK was marketed and publicised on.
These are official pages created on MySpace, Twitter and Facebook, these social network pages are three of the biggest networks across the globe. By creating official pages like these, allows fans, agencies, competitors to see what the artist is up to, new songs that are out, and general feedback. It also a very effective way to publicise and create an awareness of the artist!
By looking at this, I decided to create a Facebook page for Lola Malibu to create awareness about her new album and her new song and official video.
I have posted different things like her new official pictures of her upcoming album and also a sneak preview of her official video to 'Don't Let Me Get Me' to gain feedback from fans.
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