What Do The Audience Like?

I decided to go out and ask two different audiences a series of questions such as:
-What's your favourite genre at the moment?
-Your favourite artist at the moment?
-Favourite music video at the moment & why?
I felt it was important to understand audience's likes and dislikes as much as I can, therefore by doing this it helped me established what the audience like in a music video and what style they like their artists to be portrayed through.